Lionsgate's Strategy to Engage Gen Z and Alpha Through Gaming

December 5, 2024 - 10:46

In a recent discussion at the PWS, Lionsgate Executive Vice President Jenefer Brown shared valuable insights on how the studio is effectively engaging with Generation Z and Generation Alpha. Brown emphasized the importance of meeting these younger audiences where they are most active: gaming platforms.

According to Brown, traditional marketing strategies are no longer sufficient to capture the attention of these tech-savvy demographics. Instead, Lionsgate is focusing on immersive experiences within the gaming world to build connections and foster brand loyalty. By creating content that resonates with the interests of young gamers, the studio aims to establish a lasting relationship with these audiences.

This approach not only allows Lionsgate to reach a broader audience but also taps into the cultural trends that define Gen Z and Alpha. As these generations continue to shape the entertainment landscape, studios like Lionsgate are adapting their strategies to ensure they remain relevant and appealing in an ever-evolving market.