Lionsgate's Strategy to Engage Gen Z and Alpha Through Gaming
December 5, 2024 - 10:46
In a recent discussion at the PWS, Lionsgate Executive Vice President Jenefer Brown shared valuable insights on how the studio is effectively engaging with Generation Z and Generation Alpha. Brown emphasized the importance of meeting these younger audiences where they are most active: gaming platforms.
According to Brown, traditional marketing strategies are no longer sufficient to capture the attention of these tech-savvy demographics. Instead, Lionsgate is focusing on immersive experiences within the gaming world to build connections and foster brand loyalty. By creating content that resonates with the interests of young gamers, the studio aims to establish a lasting relationship with these audiences.
This approach not only allows Lionsgate to reach a broader audience but also taps into the cultural trends that define Gen Z and Alpha. As these generations continue to shape the entertainment landscape, studios like Lionsgate are adapting their strategies to ensure they remain relevant and appealing in an ever-evolving market.
MORE NEWS
February 17, 2026 - 08:33
Star Wars: Galactic Racer Developers Detail Story Mode and Celebrate a Return to Track-Based RacingFollowing the exciting gameplay reveal last week, the creative minds behind the upcoming Star Wars: Galactic Racer have shared new insights into the game’s structure and narrative. In a recent...
February 13, 2026 - 13:47
After two years without a home, Brown Esports opens gaming lounge in Brown BookstoreAfter two years of operating without a dedicated home, Brown Esports has finally opened the doors to its new, permanent gaming lounge. The facility, located within the Brown Bookstore complex,...
February 4, 2026 - 19:13
Two more Game Boy games have been added to Switch Online’s Nintendo Classics libraryThe roster of classic games available to Nintendo Switch Online subscribers has quietly expanded this week. Two beloved titles from the original Game Boy era, Balloon Kid and Yoshi , have been...
January 26, 2026 - 20:43
How an Anxious Gamer Learned to Compete in Crossplay, the NYT’s First 2-Player GameThe introduction of Crossplay, The New York Times’s inaugural two-player game, sent a unique thrill—and a wave of anxiety—through its puzzle community. For many solo solvers, the shift to...